In a world wracked by war, COVID-19, accelerating inflation, bull and bear markets, and increasing division and strife, how can we position our businesses to take advantage of the opportunities that exist. What can we learn from past price boom cycles and how to apply it to today? Are we in a demand-driven or supply-driven bull market? What does that mean for your marketing decisions, and how does that change for suppliers? Join us to hear how Dr. Roberts will bring this together with insight and humor and walk away with actionable insight to make our businesses more profitable and resilient.