Seed quality and performance begin with understanding the genetic and biological factors that influence crop development and end-use value. Dr. Katy Martin Rainey of Purdue University and Karen Hudson of the USDA Agricultural Research Service will explore advances in crop genetics, soybean seed composition, and plant breeding that contribute to improved seed quality and performance. Drawing on their expertise in quantitative genetics and molecular biology, they will highlight research and innovation opportunities to advance seed development and support the evolving needs of seed producers and the agricultural industry.