Ever heard someone say, “Oh, it’s nothing personal?” Seriously, what a statement! Everything we do is personal as our attitude and actions impact the success of our farms and associations and well-being of others. How we treat others also affects our self-worth, quality of life and contributions at the office, in our homes and throughout our communities. Recalibrate your approach and strengthen your brand by doing a bit of introspection as to how you show up and nurture and sustain relationships. Doing so is a game-changer, personally and professionally and to the betterment of agriculture.